Roy Foss Thornhill Kicks Off Partnership with LVLUP Soccer Club

More Than a Jersey: Roy Foss Thornhill Welcomes LVLUP Soccer Club to Launch Drive for a Cause

Roy Foss LVLUP Soccer Partnership - Drive for a cause

At Roy Foss, community has always meant more than where we do business.

It means the people we meet.
The families we support.
The moments we get to be part of.
And the responsibility we feel to give back in ways that truly matter.

That is why our partnership with LVLUP Soccer Club means so much to us.

This year, Roy Foss is proud to partner with LVLUP through our Drive for a Cause initiative — a year-long community partnership created to support young athletes, their families, and the future of youth soccer in our community. As part of this partnership, the Roy Foss brand will be featured front and centre on the jerseys of more than 850 young athletes. But to us, this is about much more than a logo on a jersey.

It is about standing behind the kids who wear it.
It is about supporting the parents who show up every week.
It is about recognizing the coaches who help young players grow, build confidence, and believe in what is possible.
And it is about being part of something that goes beyond the game.

LVLUP Soccer Club is built around more than teaching kids how to play the game. Their programs focus on helping young athletes grow through soccer in a positive, supportive environment — not only through technical and athletic development, but also through confidence, teamwork, discipline, communication, and life skills. That is what made this partnership feel like such a natural fit.

As shared in our partnership video, through this support, LVLUP is able to continue helping families and kids in North York with their player development and life skills. That line really captures why we are in this.

At Roy Foss, we have been part of this community for over 60 years. We have seen families come through our doors for first cars, new beginnings, growing families, and fresh starts. We have been part of many important moments in people’s lives.

Now, this partnership gives us the opportunity to support a different kind of journey — the journey of young athletes growing, learning, building friendships, and creating memories with their families.

Through Drive for a Cause, every eligible test drive connected to LVLUP Soccer Club will help support the club, with Roy Foss donating $50 back to LVLUP for each one.

It is a simple idea with a meaningful purpose.

A drive can become more than a drive.
It can become support for a child.
It can become an investment in a team.
It can become part of something bigger.

That bigger purpose was also echoed by Nick Lagace from General Motors, who spoke about the importance of manufacturers and dealerships working together to support the communities they serve.

During the presentation, Nick shared:

“I can’t think of a better way to make a connection and help the youth of tomorrow.”

That line captures the heart of this partnership.

When Roy Foss, General Motors, and LVLUP Soccer Club come together with the same intention, the impact becomes bigger than any one organization. It becomes a shared commitment to families, young athletes, and the future of the community. That is exactly what Drive for a Cause is built on — creating real connections, supporting youth, and turning everyday drives into something more meaningful.

To the players, parents, coaches, and families of LVLUP Soccer Club — we are proud to stand with you this season.

This is our drive.
This is our cause.
And this is just the beginning.

Truck Month Ends in

Roy Foss Thornhill Kicks Off Partnership with LVLUP Soccer Club

More Than a Jersey: Roy Foss Thornhill Welcomes LVLUP Soccer Club to Launch Drive for a Cause

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